Seoul has often played second fiddle to Tokyo. However, Seoul benefits from being off the beaten track. So this fascinating city blends ancient traditions with futuristic technology, and is a real treat for the luxury traveller willing to look below the surface of its glass and concrete buildings. From Michelin-starred restaurants serving up culinary masterpieces to designer boutiques offering the latest trends to wild parties in Gangnam or Itaewon, Seoul has something for every taste and style. Indulge in a luxurious stay at one of the city's opulent five-star hotels, where impeccable service and stunning views will leave you feeling like royalty. But Seoul is not just about luxury—it's also a city bursting with culture and history. Explore the ancient palaces, vibrant markets, and bustling streets that tell the story of Korea's rich heritage. So whether you're here for business or pleasure, Seoul is sure to captivate your senses and leave you wanting more. Come and discover the magic of this dynamic city for yourself.
Renowned for its impeccable service and elegant design, The Shilla is a premier luxury hotel in the heart of Seoul and our top pick for the city. Owned by Samsung, this classy hotel has a range of world-class amenities including fine dining, a luxurious spa and baths, and stunning city views, it promises an unforgettable stay for discerning travelers.